Google has announced the opening of applications for its 2025 Hustle Academy program, aimed at empowering small and medium-sized businesses (SMBs) in Kenya, Nigeria, and South Africa. The program seeks to address the challenges faced by African SMBs, including limited access to funding, inadequate resources, and a lack of specialized skills.
AI-Powered Business Training and Expert Mentorship
The 2025 Hustle Academy program will emphasize AI-powered business training, equipping entrepreneurs with the skills to scale their businesses in today’s digital landscape. Participants will receive in-depth training on AI integration, core business fundamentals, and benefit from expert mentorship, practical case studies, and networking opportunities.
Eligibility and Application Details
To be eligible, SMBs must have been operating for at least one year in Kenya, Nigeria, or South Africa and be seeking to expand their business. The free, virtual bootcamp will provide participants with the tools and knowledge needed to overcome obstacles and unlock their full potential.
Inspiring Stories from African Business Leaders
Complementing the bootcamp, the new season of ‘Hustle Academy Brings You’ will feature candid conversations with prominent African entrepreneurs, offering valuable insights into the challenges and successes of building businesses in Africa. These episodes will be available on the Google Africa YouTube channel.
Empowering African Entrepreneurs
“We are thrilled to launch the 2025 Hustle Academy, continuing our commitment to empowering African entrepreneurs,” said Kristy Grant, Head of B2B Marketing, SSA at Google. “By combining practical training with inspiring stories, we aim to provide SMBs with the tools and motivation they need to succeed.”
