ID Cabasa, the popular Nigerian music producer, has hailed Mavin Records boss Don Jazzy as one of the smartest individuals in the music industry.
In a recent interview, Cabasa attributed Don Jazzy’s success to his strategic collaboration with skitmakers, which has earned him the loyalty and support of the content creator community.
Cabasa said by featuring in skits, Don Jazzy connected with content creators, ensuring that whenever he releases new music, they’ll post about it freely.
“Don Jazzy is one of the smartest people in this industry. What Don Jazzy did is connect with them (content creator) so that anytime he drops, all of them will post,” he said.
Cabasa advised emerging artists to follow Don Jazzy’s lead and collaborate with content creators to amplify their work.
He cited Kizz Daniel as another example of a superstar who has successfully fostered relationships with content creators.
The legendary producer also emphasised the importance of working with younger creatives.
“I work a lot with Gen Z because they are full of inspiration while people from my set have experience”, he added.
